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LAB WEEK is based on Learning by experience in two forms. First, each student will be a part of a business start-up and compete for market supremacy. This will involve hands-on decision-making and executing business plans to ensure company success. The second experience is brought to students through community business leaders who share real life experience while teaching students how to run their own company. Students develop a solid introduction to the free enterprise system.

SUNDAY
Teambuilding and Leadership
Orientation to LAB’s dynamic computer-simulated marketplace. Team-building, problem-solving and social integration. Election of officers. And young entrepreneurs are off and running!

MONDAY
Fundamentals of Business
The cornerstones of business become the catchwords of the day – planning, product differentiation, diversification, pricing, production strategies, consumer analysis, market share, risk-taking and more.

TUESDAY
Marketing
Innovative activities and strategies for publicity, promotion, public relations, advertising and sales. Role-plays, a spirited, interactive press conference and a whole lot more.

WEDNESDAY
International Business
Exploring the benefits and risks of foreign countries and cultures. Videoconferences with Lubrizol employees in Japan, Brazil, Australia, Singapore, Canada, and China.

THURSDAY
Management/Labor
Wages, fringe benefits, restructuring plans, people management, ethics. The “guts” of competitive life in business, followed by the keen emotion and survival instincts of labor negotiations.

FRIDAY
Entrepreneurship
Learn from successful entrepreneurs what it takes to start and run your own business. They’ll share their successes, failures, and challenges in an engaging and interactive format. At the end of the day we celebrate success by recognizing student companies that have captured the golden rings in the week’s simulated marketplace: Top earnings, stock price and market share.